STUDY VISIT TO SOCIAL MARKETING COMPANY (SMC), BANGLADESH

From Januay 31- February 4, 2016, the CRS senior management team went on a study visit to Social Marketing Company (SMC) Bangladesh aiming to explore innovative approaches adopted by SMC Bangladesh, which is widely recognized as the most successful Social Marketing Organizations of the region. CRS team observed SMC’s product basket, pricing structure, distribution network, advertising and promotion campaigns, BCC tools and techniques, community mobilization programs, and franchising network. Similarly, the team also observed SMC’s donor specific cost sharing strategies, product wise cost allocation methodology, and program income utilization practices.

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