On March 2017, CRS sponsored a two day event ‘Hamro Utsav’ organized Kings College, to promote D’zire among youths and general population, where students from almost forty colleges participated. More than 15 dailies and online media covered the event.

Five banners of D’zire were displayed in the program and TVC of D’zire was repeatedly broadcasted in LED screen in the main hall which abetted to recall the D’zire branding among target group. Besides, CRS displayed and sold its various condom brands from the allotted stall and more than seventy visitors participated in playing the infotainment games. Almost 2,000 students and youths had participated in the event. Approximately 70,000 people were reached through various social media.