CRS initiated a new approach to motivate wholesalers and retailers to sell CRS products in interiors and hard to reach areas of the country by conducting trade meetings. The objective of the meeting was to brief the distributors and wholesalers on CRS’s social mandate and its products and services. The meeting also focused on motivating them to cater FP products in interiors and hard to reach areas of the country. The meeting helped CRS to get acquainted with potential new wholesaler and retailers increasing the chance of further market expansion. Altogether six sessions were conducted and 105 trade partners participated in the meeting.