GGMS (Ghar Ghar Maa Swasthya)
In the USAID Ghar Ghar Ma Swasthya (GGMS) project, Nepal CRS Company played a critical role in increasing the availability, accessibility, and use of contraceptives and other health products in hard-to-reach areas and underserved communities across Nepal. CRS’s role in the GGMS project included the following key aspects:
- Social Marketing of Health Products: CRS used its extensive social marketing expertise to distribute family planning products, maternal and child health commodities, and other essential health supplies. The project specifically focused on expanding access to modern contraceptives such as condoms, oral contraceptives, injectables, and emergency contraceptives.
- Reaching Remote Areas: Through a network of private sector distributors, outlets, and community mobilizers, CRS ensured that health products were available even in the most remote and underserved areas of Nepal. This was critical for increasing access to family planning services for marginalized populations.
- Private Sector Engagement: CRS worked closely with the private sector, including pharmacies, clinics, and retail outlets, to ensure a sustainable supply of contraceptives and other health products. This public-private partnership model was key in making products available at affordable prices while maintaining quality.
- Demand Creation through Behavior Change Communication: CRS implemented a robust social behavior change communication (SBCC) strategy to create demand for family planning and health products. The GGMS project used mass media campaigns, community outreach, and interpersonal communication to raise awareness about the benefits of family planning and health-seeking behaviors.
- Health System Strengthening: CRS worked on improving the supply chain management and distribution systems for health products, ensuring that health commodities reached the targeted populations efficiently. This included collaboration with government and local stakeholders to strengthen the health system’s ability to deliver family planning and other health services.
Through these efforts, CRS played a vital role in expanding the reach of reproductive health and family planning services in Nepal, ensuring that even hard-to-reach communities had access to affordable, high-quality health products and services under the GGMS project.
KEY STRATEGIES
GGMS DISTRICT COVERAGE
GGMS KEY ACHIEVEMENTS
